Advertise on 99 KUPI
KUPI is “#1 for Country Radio” in East Idaho, with the largest coverage area of any country station in Eastern Idaho. We support our listeners every day with a talented cast of On-air talent to drive interest in our local community. Everything we do is intended to help the advertiser meet budgets and projections. There are no surprises; listeners get the best music these country artists have to offer.
Advertise on 99 KUPI
Key Demographics:
Age: KUPI attracts a broad and loyal audience spanning multiple key age ranges, including 18–34, 35–54, and 55–64—making it ideal for advertisers looking to reach both young professionals and established households.
Gender: The station has a slight female majority, with 53% of listeners identifying as women and 47% as men.
Education: 50% of KUPI listeners have completed some college or hold a college degree, reflecting a well-educated audience.
Income: 48% of the audience earns $50,000 or more annually, offering solid purchasing power for advertisers.
Homeownership: 77% of listeners own a home, making KUPI a powerful platform for reaching stable, community-rooted consumers.
KUPI 99 is East Idaho’s trusted source for country music and delivers a high-impact way to connect your brand with a passionate, locally engaged listener base.